Monument Communications


Com·mu·ni·cate verb \kə-ˈmyü-nə-ˌkāt\

1: a : to transmit information, thought, or feeling so that it is satisfactorily received or understood

Monument is a communications agency based in Washington, DC, specializing in brand promotion, reputation management, issue advocacy and stakeholder engagement for individuals, companies, non-profits and sovereign clients.

Who We Are

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We’re not the kind of agency that likes to flash its cufflinks. Not that we have anything against cufflinks, mind you. We just think our clients deserve that we bring more than those to the table.

At Monument, we craft creative, effective solutions that ensure our clients’ interests get not just the eyes and ears they deserve, but concrete actions and results.

At any given time, the public sphere is littered with interests clamoring for attention. For many of our clients, getting that attention is paramount. For others – not so much. Drawing from our combined decades of journalistic, political and policy experience, we work to ensure that it’s our clients who decide when they want to be heard, when they’d rather be left alone, and when allies and other tools should be mobilized to advocate on their behalf.

Monument is a results-driven firm. It is our raison d’etre. We were founded on the principle that a bit of brains, a good dose of cunning and a helluva Rolodex blog post 1 can serve our clients well. We prefer fieldwork to pencil-pushing, and we don’t believe that triple-bank-shot strategy memos – no matter how well written and presented – constitute a deliverable.

Whether it’s mobilizing allies, gathering coalitions, engaging stakeholders, creating print and video content, or harnessing New Media platforms, our ahead-of-the-curve solutions are always tied to measurable results. We won’t just throw a press release out there and hope for the best, or cut a pretty video that by itself serves no real purpose. After all, a deliverable isn’t a deliverable unless it delivers results.

Who We Aren’t

And that’s what sets us apart – who we aren’t.

We’re not an agency stacked with junior employees or career PRers. We’re former editors, policymakers, senior staffers, activists, reporters and producers – we’re the same as those whom our clients ask us to engage. We know the environment these folks work in; we know what motivates them; we know what’s possible and not possible. And we know whom to call to get it done.

Engaging these stakeholders begins with principal-level understanding of your issue; it moves forward with principal-level execution of a strategy, and it ends with principal-level accountability.

That’s also how we’re different: We don’t believe that “new business” is more important than our current business. Don’t get us wrong – we love new business. But we know success comes from results, not promises. Our agency puts a premium on top-notch, senior-level service, and our team members are rewarded based first and foremost on that service.

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Neither are we confused about for whom we work. Monument maintains excellent partner and vendor networks – from lobbyists and lawyers to Web developers and fundraisers; in the United States and internationally – but we aren’t obligated to these networks. That means none of the usual industry pass-throughs, commissions or kick-backs. We work for our clients and their interests alone, and we propose solutions based solely on your needs.

Go Ahead – Kick Our Tires

Maybe it’s a bit hokey, but you work hard for your money and we think you deserve an agency that does the same. So poke around our site. Meet our leadership, check out our video work and take a look at what we’ve been up to. And if you’d like to know us more and talk about how we can help, just drop a line.

Ex·pe·ri·ence noun \ik-ˈspir-ē-ən(t)s\

1: a : direct observation of or participation in events as a basis of knowledge

1: b : the fact or state of having been affected by or gained knowledge through direct observation or participation

Monument is a principal-level firm of editors, policymakers, activists, reporters and producers

Our Leadership

Sam Dealey

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Sam is a veteran journalist and communications professional with extensive political, corporate and international experience. He actively leads Monument’s initiatives, deploying creative, ahead-of-the-curve strategies and offering real-time issues management.

Sam’s areas of expertise include: crisis communications and re-positioning, litigation support, legislative and regulatory strategy, political/advocacy campaigns, ally development, grassroots mobilization, on-site staffing and capacity building, new media communications, print/video content creation, ad development and placement, and media training.

Prior to Monument, Sam was a partner at Qorvis Communications servicing its global accounts. Previously, he was an award-winning journalist – as Editor of The Washington Times; as a foreign correspondent in Asia, Africa, the Middle East and Latin America for TIME, CNN, PBS, The Wall Street Journal, Reader’s Digest, GQ, and The New York Times, and as a political reporter in Washington.

Sam is from Dallas, Texas, and a graduate of Cornell University.

Horace Cooper

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Horace has more than 25 years’ experience in campaign politics, policymaking and communications. He operates at the intersection of public policy and communications, and specializes in grassroots coordination, ally mobilization and coalition building.

Horace has assembled and managed winning coalitions on behalf of Executive Branch agencies, Congressional leadership offices, state and local initiatives and referenda, and for private-sector companies and associations. His efforts often bring together like-minded organizations, industries – and sometimes, most effectively, diverse and unexpected groups – to build binding advocacy interests.

Before joining Monument, Horace was Deputy Director of Voice of America, a Chief of Staff at the Labor Department, and a long-time senior aide to the House leadership.

A native Texan, Horace earned his BA from the University of Texas and his JD from George Mason University School of Law. He is a regular contributor to a number of television and radio programs.

Martin Stalker

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Marty is a master filmmaker, videographer and editor. He has garnered many industry and journalistic awards, and specializes in short and full-feature films, documentaries, consumer advertising and corporate productions.

Born and raised in Liverpool, England, Marty served with distinction in the Royal Marines and is a certified special-needs teacher. His greatest pride, however, is his wife Danielle and their beautiful daughters.

En·gage verb \in-ˈgāj, en-

1: a : to hold the attention of : ENGROSS

1: b : to induce to participate

In today’s multi-platform media, videos are a must-have for anyone looking to communicate with stakeholders.

Lights. Camera. ACTION.

Let’s face it: Print and television just aren’t what they once were. The world is online; you’re online – and that’s a good thing for anyone with a message to convey. Because there’s no better – or more cost-effective – way to reach general and targeted audiences.

Whether your product is a company, cause, candidate or cantaloupe, online videos give viewers a more complete introductory, low-effort opportunity to kick the tires of that product and learn more.

The medium’s hands-on engagement prompts greater retention than words or pictures alone, and it allows you to establish and present a comprehensive message at your own pace – not in 30- or 60-second splashes – and across platforms that encourage viewers to share, to get involved and to take action.

But it’s not enough just to cobble together a few things from YouTube, or to prattle on like some Banana Republic dictator. Online viewers are a discerning, voluntary audience, and reaching them demands high-quality, engaging content.

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At Monument, we place special emphasis on showcasing authenticity and communicating at a local level through credible, story-driven videos.

The stars of our videos aren’t actors – they’re real human beings, unscripted, shot on-location and telling it like it is. Nuanced? They can be. But never propagandistic. That’s our (ahem) award-winning recipe for creating viewer affinity and trust, seasoned from combined decades as award-winning journalists.

And that’s what sets us apart: We know how to tell stories – your stories. We build compelling narratives that go beyond just pretty pictures or slogans.

Refreshing, Sustainable Content

So what do we deliver? For starters, a great video that showcases your full messaging. But from that we’ll create any number of bespoke versions, stretching from 15 seconds to 15 minutes or more – all designed for specific messaging/audiences and media/presentation platforms. In fact, from a single shoot we can feed our clients with online content for an entire year. That’s why we call our videos “refreshing” and “sustainable.”

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All of our videos are high-definition, cinematic and engaging – suitable for online content, television/radio/online advertising, targeted stakeholder outreach, corporate presentations, social-media organizing, fundraising, search-engine visibility, employee recruitment and much, much more.

So Now What?

Check out our showreel and some of the work we’ve done for others. Give us a call or drop an email. We’ll brainstorm with you on a soup-to-nuts plan for crafting, executing and spreading your story.

Lead verb \ˈlēd\

1: a : to go at the head of

1: b : to be first in or among 

1: c : to have a margin over 

Connect with us

Ef·fec·tive adjective \i-ˈfek-tiv, e-, ē-, ə-\

1: a : producing a decided, decisive or desired effect

1: b : ready for service or action


At Monument, we work with our clients to establish strong messages that will put them back in control; we craft strategies for releasing those messages to stakeholders and the public. And we deliver results.

Our services include:

  • Crisis Communications
    and Re-positioning
  • Political/Advocacy Campaigns
  • Ally Development
  • Grassroots Mobilization
  • Social Media
  • Print/Video Content
  • Earned Media Campaigns
  • Paid Media Campaigns
    (traditional and online)
  • Offensive/Defensive
    Media Engagement
  • Customer/Stakeholder Outreach
  • Legislative and Regulatory
  • Media Training
  • On-site Communications
    Staffing and Capacity
  • Litigation Support
  • Event Planning

Our videos are tailored to advance clients’ messaging across all media platforms:

For more information about how Monument can help, please drop us a line.

Monument Communications

+1 202.543.7511

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